Transforming E-commerce Marketing with Sidecar
I’m excited to announce Ascent’s newest portfolio company, Sidecar, the leader in programmatic, product-level advertising. We at Ascent have been active investors in the ad tech space with companies like Bizo (acquired by LinkedIn for $175M) and StartApp (Deloitte’s #1 fastest growing tech company in the US ). We’ve seen the power of advanced analytics delivering superior results, especially through programmatic approaches to targeting ad spend. Sidecar has fully embraced this analytics-centric, programmatic approach and has applied it with laser-focus to the product ad space. They have a rapidly growing set of enthusiastic e-commerce customers, and we are thrilled to partner with Andre, Steve, Ravindar and the rest of the team as they continue to build their market leading capabilities.
Sidecar Raises $8 Million to Support Its Rapid Growth and Meet Demand for Its E-commerce Product Advertising Technology
A Milestone Moment: Sidecar Closes an $8 Million Series B Investment Round