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Tags: analytics

Transforming E-commerce Marketing with Sidecar

Transforming E-commerce Marketing with Sidecar

I’m excited to announce Ascent’s newest portfolio company, Sidecar, the leader in programmatic, product-level advertising. We at Ascent have been active investors in the ad tech space with companies like Bizo (acquired by LinkedIn for $175M) and StartApp (Deloitte’s #1 fastest growing tech company in the US ). We’ve seen the power of advanced analytics […]

Democratizing Analytics with RapidMiner

Democratizing Analytics with RapidMiner

Today I’m happy to announce Ascent’s newest portfolio company, RapidMiner. In leading the $15M Series B financing of RapidMiner, we are following through on an investment theme I’ve been pursuing for several years – bringing advanced analytics to the business analyst. As we’ve all seen, there’s been tremendous hype around big data, but unfortunately many […]

Why Creativity is Essential to Data

Why Creativity is Essential to Data

There’s a common misconception that engineers and data scientists are “number crunchers,” and are not creative. They use the left side of their brains, as the popular opinion goes, to present stodgy, black-and-white data, trends, ideas, etc. The “creatives” reside on the other side of the company, immersed in the innovative and artistic work – […]

ClickFox Named to ‘Greatest Industry-Disrupting Startups of 2012’ List

Forbes last week listed the “10 Greatest Industry-Disrupting Startups of 2012,” citing “amazing” companies rapidly transforming industries that affect our daily lives. It was nice to see one of our portfolio companies, ClickFox, recognized in the article. Ascent has seen extraordinary innovation, both within our portfolio and the broader market, from companies that create business […]