Ascent B2B IT Forum – CX in the Age of Innovation: The Convergence of Digital & Physical
Last week, we hosted our 10th B2B IT Forum where we explored customer experience in the age of innovation.
CX in the Age of Innovation – When Digital and Physical Worlds Collide
Join us at our next B2B IT Forum on May 9, 2017, at the Microsoft New England Research and Development Center in Cambridge, MA, as we discuss the overlap between digital and physical engagement when it comes to CX.
Shoptalk 2017: Retail is dead, long live retail!
The question of the week at Shoptalk 2017 was, “is retail dead?” Our resounding conclusion: absolutely not. It just needs a new blueprint.
The Convergence of Digital and Physical Customer Interactions in Today’s On-Demand Economy
A look at the convergence of digital and physical customer interactions in today’s on-demand economy.
Why we invested in Promoboxx
Last week we announced our participation in a new round of funding for Boston-based Promoboxx. We found the team’s deep industry knowledge and focus, combined with the sizeable opportunity in front of them, to be very compelling. What further differentiates Promoboxx is its impressive success generated from only a modest seed round of capital and […]
Transforming E-commerce Marketing with Sidecar
I’m excited to announce Ascent’s newest portfolio company, Sidecar, the leader in programmatic, product-level advertising. We at Ascent have been active investors in the ad tech space with companies like Bizo (acquired by LinkedIn for $175M) and StartApp (Deloitte’s #1 fastest growing tech company in the US ). We’ve seen the power of advanced analytics […]
Observations from Dreamforce 2012
I was at Salesforce’s Dreamforce conference yesterday with 95,000 of my closest friends. Seriously, that’s how many people registered for this event. It’s an impressive display of organizational prowess and the Salesforce team puts on a great show. The keynote yesterday morning featured lots of slick videos and loud music. It also included appearances by […]